This was our first logo, designed in October 2006 by the very talented Dave Cenko.  When you start a company, it’s very easy to spend weeks thinking of the perfect company name that will just blow everyone away and perfectly reflect your product or thing and be awesome for your branding and blah blah blah. But the truth is, nobody will really care. What they’ll care about is you, what you’re doing, and how that might help them in their pursuit of their thing. So my advice to small businesses — especially if you’re a freelancer or small group looking to incorporate — is to keep it extremely simple. When I started this thing a few years ago, I went through a lot of possibilities — mostly company names relating to space and the cosmos, because I thought it’d be cool. Apogee, LLC was a top contender. Yup. But I settled for “Marshall Communications” originally because I figured having my name on the company would keep me accountable, and “communications” was broad enough to include our broad blend of services. A couple of years ago, I dropped a few hundred bucks with the State of Ilinois and changed it “Marshall Creative” because the bulk of what we do is creative new- and enhanced- and re-branding. And, it sounded like a smaller company than Communications. And even though we’re fortunate to collaborate with a big group of very talented freelancers and artists, our core group is pretty small. Anyway, back to the name – the company starts with you or you and your buddy, so keep it tight and just start it out with your last name (s), LLC. So, there’s that.