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As seen in Chicago Agent Magazine:”Over the past year, Marshall Creative has more than doubled in size – and the firm’s work now spans every form of multimedia in every sect of the real estate community. Sandy Marshall, CEO, started his career as an administrative assistant, answering phones at a mortgage company in 1998. Twelve years later, not only has his company expanded, but he wrote and executive produced the TV pilot “Shiny People.” A fan of the industry due to its variety and the people, Marshall’s goal for the year is to “position Marshall Creative as a true catalyst for new and innovative partnerships in the Chicago real estate market.” Currently, aside from providing creative, marketing and business development services, Marshall Creative is working on moving to a new River North office space in September 2010.”

Sandy Marshall appeared as a guest writer in Chicago Agent Magazine with this article on the story of the wildly successful PERL Mortgage Podcast.

The Podcast has become a hub of collaborative discussion among members of the real estate community looking to promote education and transparency. This city is full of thought leaders and dynamic trendsetters, each with their own local story to tell.

Every episode is brief, to the point, carries a soft sell and, best of all, lives on the Internet. Participants share links of shows via e-mails, blogs, Facebook, Twitter and the thousands of other ways information can be crosspollinated these days; plus, it’s fun.

Even though the show leads to new business, its purpose is to share information and promote collaboration. That might sound backwards, but it wouldn’t generate
new client interest if it didn’t sound and feel genuine, and it only feels genuine if we’re really trying to educate.

Read the full article on ChicagoAgentMagazine.com

As seen in the 2009 Chicago Agent Magazine “Powerhouse” issue:
“Sandy Marshall’s work can be seen on almost every popular form of electronic media. His company, Marshall Creative, is a leading marketing agency in the real estate world, producing everything from podcasts to original Web sites to customized comedic live events. Marshall created and hosts the PERL podcast, and his team also creates and produces viral short films and social networking seminars. ‘My company’s approach is unique, interactive, experiential and informative,’ says Marshall. ‘We truly help our clients differentiate themselves from the standard real estate companies of the past.’ His 13 years in the industry, combined with comedic experience in Schadenfreude and at The Second City, provide Marshall with the knowledge and creativity necessary to run a successful marketing business. In the future, Marshall hopes to use new technologies and social networking tools to his advantage to help loan officers, real estate agents and developers realize the importance of staying on the cutting edge of marketing.”

As seen in Mortgage Originator magazine, Spring 2009:
Dean Vlamis, PERL Mortgage, Chicago, Ill., has combined the traditional online resources including an application, customer testimonials and calculators along with some humor. The latter includes links to comedy/other non-mortgage sites, in addition to a funny takeoff on the Office television show, in which he plays the lead role (see www.deanvlamis.com, Dean’s Picks promotional video). “The video is definitely one of my most effective marketing tactics,” he said. “It makes us stand out and people frequently comment on it. This helps me against the mortgage shops and banks that take an old, stuffy approach to financing. I am very personal and to the point with my clients; outside-the-box of the old stuffy approach.”