I remember the Price Pfister ads from back in the day mostly from their clever textual tagline: The Pfancy Pfaucet with the Pfunny Name. Price Pfister probably owes some tad of it’s success to Kohler, which (as you’ve guessed by now) has a town named after it in Wisconsin. Not only does the Kohler company have a small village about 2,000 residents strong (just 2.5 hours north of Chicago), but it was originally designed as a planned community for Kohler workers. I spent the weekend in Kohler it has a few very nice hotels (with requisite showcase bathrooms featuring, like, the best showers and sinks in town), a strip mall full of Shops that Moms would Adore, and a couple of golf courses and a nice little lake. Apologies if you live in Kohler and I’ve left-out the all-important Whatever. Point is, the town was built around this company (which is still family owned over 125 years later). I wonder how it’d affect Town XYZ in today’s economy if a company were to, literally, move their headquarters next door and basically sponsor the dang thing. Jobs would be created and unity might be established by fighting a common battle not against the competition. NASA basically sponsored areas in Houston and Florida in the 1960′s. Maybe Apple’s sponsorship of Chicago’s North & Clybourn el station is the first step in civic sponsorship (taking things a beyond the transition from Comiskey to U.S. Cellular). Maybe Hollywood is an early economic indicator…”Semi Pro” was filmed in Flint, Michigan.
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