As you may know, we have a lot of fun buying stock photos to make fun of lazy advertising. These stock photo bits are becoming our Absolut “non campaign” campaign — we don’t really market what we do, aside from sending these bits via email and posting them online every now and then. Anyway, my buddy Adam in LA found this article featuring a rant about a Big Oil campaign coincidentally using the same photo we used to make fun of this concept last winter. Check-out the comments on the blog — some folks have gone to pains to point-out which of these print actors have actually had their faces removed and replaced to represent diversity. Thanks, marketing.
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When they swapped out a Caucasian guy’s face for an Asian guy face, they also changed his tie color. At least they spent proper time discussion wardrobe that compliments his skin tone. Nicely done, Big Oil!
Also, you know the dudes behind those minority faces didn’t get paid for this. Stolen disembodied minority faces deserve equal pay for equal work!