In late 2009, PERL founder Ken Perlmutter and I approached the folks at Conlon: A Real Estate Company to create a new partnership by combining efforts in social media. Traditionally, the lender-realtor relationship is based on efforts through advertising and at open houses — and PERL, Conlon and MC took this a few steps further by collaborating on a series of online projects, the first of which was building and launching the new Conlon blog. Their blog incorporates a design by Desme and funnels Conlon’s active social media network in a variety of spots. They’re up and running on Twitter, Facebook, YouTube — and have an ongoing radio presence on WLS. Big thanks to Ken, Benjie, Drussy and Andrew for inviting us to join in on the fun. This project was actually the basis for a presentation earlier this week at Mid-Town Tennis. Congrats to our friends at Conlon!
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