Case study outtakes: Thor (Brand management)

Over the past few years, we’ve been fortunate for our ongoing base of loyal clients and referrals — and when we were writing this new site, we found ourselves debating which case studies of previous work to highlight.  Accordingly, we thought we’d share some of the case studies that didn’t make the final cut.

For THOR, the God of Thunder, we were tasked with creating and delivering an off-the-shelf WordPress blog with an ongoing partnership to manage Thor’s personal brand.  (Caveat: not Thor the movie or the comic book character, but the actual and very real Thor the God of Thunder).  Anyway, Thor met with us for an initial client download and was actually onsite when we installed WordPress and began an initial walkthrough of the back-end infrastructure.  However, during that historic rain storm a few weeks ago, he disappeared — not “fall off the radar” disappeared, but he actually and literally disappeared in the middle of a 3-hour brand strategy session.  We were discussing the importance of Thor’s social media identity — and for him to say no more than he says yes (a problem for his brand, we quickly learned…) when he bowed down on one knee, whispered something into his hammer and flew through the window behind Marni’s desk.

For the record, Thor’s a good guy but very short-fused when it comes to client push-back and ANY sort-of scope conversation.  We’d love to finish Thor’s site launch and roll out a monthly marketing calendar, but we haven’t seen or heard from him and didn’t really think that the work completed to-date counted as a case study.

But his deposit check did clear.

So, there’s that.

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