Tag Archives: Work Although

Case Studies That Never Existed: Pinocchio (Content Management)

The Problem: Carlo Collodi’s famous wooden boy was suffering from a major credibility crisis in his brand, brought on by his most unfortunate character flaw–specifically, Pinocchio couldn’t stop himself from lying, which meant he had dozens of different stories to keep straight. Complicating the problem was a feature of his magically … CONTINUE READING /