Tag Archives: Problem Leonardo

Case Study Outtakes: The Mona Lisa (Rebranding & Design)

The Problem: Leonardo da Vinci’s masterpiece portrait was experiencing an itch to try something new. The painting was aware that in the digital age, stagnancy is a precursor to obsolescence, and decided that after over 500 years it was worth considering a reinvention that better caught the eye of the modern … CONTINUE READING /