Tag Archives: Mona Lisa

Case Study Outtakes: The Mona Lisa (Rebranding & Design)

The Problem: Leonardo da Vinci’s masterpiece portrait was experiencing an itch to try something new. The painting was aware that in the digital age, stagnancy is a precursor to obsolescence, and decided that after over 500 years it was worth considering a reinvention that better caught the eye of the modern … CONTINUE READING /

Case Study Outtakes: “The Thinker” (Search Engine Optimization)

Although it’s been something of a well-known and long-running farce among art historians, the average person might not be aware of the bitter competition that has existed between Leonardo da Vinci’s La Gioconda (Mona Lisa) and Auguste Rodin’s The Thinker.

It’s true. You might not be able to tell … CONTINUE READING /