Words, words, words.

Nick Keenan — Fri, 10 Dec 2010 22:54:49 +0000

We talk a lot with our clients about the storytelling that happens through their branding, their logo, their website, and their social media (and what not). The fact is, you can think of all that as marketing, or you can think of it as a story and have a bit more fun with it. That fun translates into a potential client who is more willing to sit through the full three minute ad rather than bounce after the first three seconds. And it doesn’t have to be complicated – the best stuff often uses only one or two elements to really drive the story home.

Periodically, something comes around and really nails it. This is one of our favorite videos in the office – our in-house Film Director and Editor Nick Wagner rolled it out for us in the conference room yesterday – a “kinetic typography” video for geek-rocker Jonathan Coulton’s “Shop Vac.” It brings Coulton’s peppy ode to suburban ennui to life solely through the creative use of text – and the clever appropriation of fonts that will probably be familiar to everyone out there. (design & animation by Jarrett Heather)

Click here to view the embedded video.

Produce a big movie for just one buck

Sandy Marshall — Thu, 07 Jan 2010 06:17:28 +0000

Yesterday Joel mentioned the existence of an awesome opportunity to invest in a big Hollywood movie by joining nearly 12,000 people from 70 countries to produce the 1-Second Film, an endeavor to produce a film that’s a mere 24 frames long with nearly an hour (so-far) of credits. Profits go to charity. Fantastic idea — bringing big movie profit margins to the people. Of course I signed-up immediately and if you see the 1-Second Film you’ll see me listed as an Associate Producer. You might want to do the same. In fact, if you do, we can go to the premiere together, because I’m pretty sure it’s a “producers only” kind-of event, and we probably don’t want the regular movie-going population to see the flick until we’ve sort-of put our stamp of approval on the dang thing. There might be some producer notes or edits we’ll need to give, and if that’s the case, it might involve recutting a few frames here and there. Either way, it’s great to be on board such a promising project. The great thing about being a movie producer, I’m finding out, is that it doesn’t really take much training, experience or awareness of the actual craft of shooting on film. What’s involved is a keen understanding of what the people want. And what do the people want? They want Avatar II. I think my next project, after associate producing the 1-Second Film and before I sink my gross earnings into Avatar II, will be (finally) finishing my treatment for a remake of the Misfits of Science.

Marshall Creative / online branding + strategy + design + short film + content creation » Film

Words, words, words.

Produce a big movie for just one buck