Tag Archives: fake case studies

Case Studies That Never Existed: Shadowy Criminal Mastermind (Strategy Consultation)

The Problem: According to the trio of bumbling henchmen who approached us, the client was looking for an objective third party who could assess and offer suggestions to improve an upcoming campaign that he–or she–referred to only as “P.Y.T.H.O.N.” We had been chosen, the voice-altered recording told us, because after … CONTINUE READING /

Case Study Outtakes: Society of Personalized Allocated Messages (Newsletters and E-Blasts)

Although we consider ourselves a generally optimistic group of people, willing to look for the most positive aspects of any business brand or strategy, sometimes we have to admit that there are lost causes.

That’s what happened when we took a Skype meeting with a representative from the Society of Personalized CONTINUE READING /

Case Study Outtakes: Jay Gatsby (Web Promotions)

In our younger and more venerable years other creative agencies gave us some advice that we’ve been turning over in our minds ever since. “Whenever you feel like taking on a client,” they’d say, “just remember that some people haven’t had all the experience with the internet that you’ve had.”

So … CONTINUE READING /

Case Study Outtakes: The Little Dipper (Competitive Branding)

Over time, we’ve had a number of quasi-celebrities and actual celebrities who may have possibly been interested in procuring our web design and branding services, but rarely have we received inquiries from an actual star.

By “actual,” we mean “literal.” By “star” we mean “a massive, luminous sphere of plasma held … CONTINUE READING /

Case Study Outtakes: The Gigantic Spider (Web Design)

Before you say it, we know: It sounds like a bad joke. Allow us to ease your mind. It is a bad joke. But just because something is a bad joke doesn’t mean we didn’t experience it1.

As sentient monsters go, Gigantic Spiders occupy a primal fear center of … CONTINUE READING /

Case Study Outtakes: Hamlet, Prince of Denmark (Social Media)

The young fellow dressed entirely in black sipped his coffee. An hour earlier he had sloughed into our office, looking as glum as a basset hound who’d missed breakfast, sat down on our couch, and sighed heavily for several minutes. None of us had the heart to interrupt him. Even doing … CONTINUE READING /

Case Study Outtakes: The Classic Noir Detective

Tuesday evening in the city, and outside the rain seemed like it had been falling for years, falling with the merciless disappointment of lonely kings and mothers-in-law. These were the slow moments in the Marshall Creative office, when the keystrokes settled down and the phone punched out, releasing its ringer to … CONTINUE READING /

Case Study Outtakes: Ninjas (Special Event Swag)

We’re not 100% sure that this meeting even took place, frankly.

Most of our initial client contact involves a face-to-face meetup at a networking event, or a phone call or email based on a glowing referral from a previous, satisfied client. So it’s rare and thrilling when the introduction is, instead, … CONTINUE READING /

Case Study Outtakes: Li’l Joey Buttons the Shoeshine Lad (Corporate Website)

The reality of a marketing/branding agency is that there are some clients you take just to keep the lights on and there are other clients who you genuinely enjoy and look forward to working with (all of our clients who just read that sentence, rest assured that you’re the latter). There … CONTINUE READING /

Case Study Outtakes: Ernö Rubik (Website + Social Media)

Legendary puzzle-maker Ernö Rubik is the designer of several brain-teasing toys, including Rubik’s Magic, Rubik’s Snake, and, of course, Rubik’s Cube (considered to be the best-selling toy of all time throughout the world). Many members of Marshall Creative have fond memories of hours spent solving Mr. Rubik’s ingenious creations … CONTINUE READING /