GroundPlan CMS RiverEdge Park Aurora

RiverEdge Park is a new civic beautification project for the city of Aurora built along the banks of the scenic Fox River, which offers both the wide open spaces and greenery of a park and a pavilion capable of hosting exciting live performances from such big-name acts as Loretta Lynn and Peter Frampton. They needed a website that was powerful enough to handle the busy schedule of events while also spotlighting the ways that RiverEdge added new life to the city.

The first steps in the process were about helping guide the civic leaders to the image they wished to present to the community–we offered feedback on colors, logo design, and content strategy to lay the foundation for the website. By adapting the GroundPlan CMS that we had used for the Park’s sister venue, The Paramount Theatre, we produced an easy-to-use system that could handle the multiple acts and prominently display photography, while giving patrons the ability to choose from multiple ticket options. This functionality is balanced with significant content about RiverEdge as a lush and relaxing place to simply spend time outdoors.

See the website.

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