GroundPlan CMS Paramount Theatre Aurora

The Paramount Theatre in Aurora, Illinois, is an arts magnet for the region - a jam-packed programming schedule includes music and comedy acts, dance, children's programming, and Broadway-caliber theatrical productions that have been turning heads throughout the Chicago area. However, the Paramount's website was in need of a visual reboot: Patrons were getting lost while buying tickets, and getting the word out about all of the events happening in the Paramount's venues had become a time-consuming process.

Paramount was the perfect candidate for GroundPlan. Utilizing the Marshall Creative team’s complementary experience in arts management and website architecture, we interviewed the staff and analyzed the entire Paramount workflow – from Box Office, to Marketing/Communications, to Group Sales, to Development. We also reviewed the Paramount’s relationship with its funders, board, and the City of Aurora, and then developed a holistic web solution. GroundPlan enables the staff to quickly and efficiently load information, promo art, performance information, and behind-the-scenes media for events, which is then served in a variety of layouts that allow patrons to focus on exploring the Paramount’s menu of entertainment and finding great experiences they’ll enjoy.

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